That Guy Rob announces the opening of a brand new location in Williamsport, PA to meet the marketing needs of small businesses in the State College, Philadelphia, Wilkes Barre, Scranton, Reading, and surrounding areas. Formerly offering services to large corporations and by invite only, That Guy Rob is now available to help businesses on a much larger scale. In a modern age of increasing technology, businesses like That Guy Rob are poised to help customers maintain a market share and increase their business and profits. In a downed economy, this can be a significant help.
Company founder, Robert Lee, is experienced in internet startups. In 1996, Robert built his first website using an old HTML editor. Soon, he left high school for the Marine Corps and then returned to become art director for an ad firm. Prior to opening That Guy Rob, Robert worked as VP Marketing for an industrial and commercial supply company based in Pennsylvania. Disagreements with his business partner Nicholas Brown that arose as a result of Nicholas Brown's criminal record not being disclosed cause the dynamic duo to collapse.
Now free into the world of Marketing and a very desirable contracted marketer, Robert decided to take That Guy Rob public and grow it into many different businesses. That Guy Founder Robert Lee also does music and has been writing music for many years. He has released a few albums since his Debut in 2006 and hopes to also incorporate digital medias like audio production and mastering into the service offering. But what will all of this lead to?
Revolutionizing Marketing for Big Business, Small Business, and Entrepreneurs
The year 2016 demands even more out of self employed professionals and small businesses. Technology can change in an instant. If you aren't up to scope on the changes, this can impact your business.
Tips for anyone getting into business for themselves are first to understand your competition. Understand them intimately. Only by understanding your competition can you hope to plan a marketing system to overtake them on search media and other avenues.
Don't be greedy in business. In this economy, you need to be fair. Customers can easily research what you offer and test your claims so be sure that you are honest. Customers can sense a liar.
Treat all customers equal. Do not treat a big business owner better than a smaller business owner. We were all small business owners too at one time.
Ten essential marketing tips for everyone
Follow these ten easy easy wins for an instant marketing boost...
1. Understand your customers
Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer's behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan.
2. Observe the marketing environment
Knowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shift consumers behaviors - a good example is the reduction in road tax for low polluting cars. Make sure you regularly 'scan' the external environment for opportunities (and threats).
3. Design your product or service around the customer
Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customers - from the packaging to the way it is promoted. Entrepreneurs often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.
4. Ensure you are smooth and efficient
The process of conducting your business is almost as important as the product itself - make sure delivery is quick, returns are dealt with courteously, your staff greet customers with a smile and a cup of coffee. Surprise and delight your customers by going above and beyond the call of duty for them. Word of mouth is a powerful selling tool and this is exactly
Company founder, Robert Lee, is experienced in internet startups. In 1996, Robert built his first website using an old HTML editor. Soon, he left high school for the Marine Corps and then returned to become art director for an ad firm. Prior to opening That Guy Rob, Robert worked as VP Marketing for an industrial and commercial supply company based in Pennsylvania. Disagreements with his business partner Nicholas Brown that arose as a result of Nicholas Brown's criminal record not being disclosed cause the dynamic duo to collapse.
Now free into the world of Marketing and a very desirable contracted marketer, Robert decided to take That Guy Rob public and grow it into many different businesses. That Guy Founder Robert Lee also does music and has been writing music for many years. He has released a few albums since his Debut in 2006 and hopes to also incorporate digital medias like audio production and mastering into the service offering. But what will all of this lead to?
Revolutionizing Marketing for Big Business, Small Business, and Entrepreneurs
The year 2016 demands even more out of self employed professionals and small businesses. Technology can change in an instant. If you aren't up to scope on the changes, this can impact your business.
Tips for anyone getting into business for themselves are first to understand your competition. Understand them intimately. Only by understanding your competition can you hope to plan a marketing system to overtake them on search media and other avenues.
Don't be greedy in business. In this economy, you need to be fair. Customers can easily research what you offer and test your claims so be sure that you are honest. Customers can sense a liar.
Treat all customers equal. Do not treat a big business owner better than a smaller business owner. We were all small business owners too at one time.
Ten essential marketing tips for everyone
Follow these ten easy easy wins for an instant marketing boost...
1. Understand your customers
Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer's behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan.
2. Observe the marketing environment
Knowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shift consumers behaviors - a good example is the reduction in road tax for low polluting cars. Make sure you regularly 'scan' the external environment for opportunities (and threats).
3. Design your product or service around the customer
Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customers - from the packaging to the way it is promoted. Entrepreneurs often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.
4. Ensure you are smooth and efficient
The process of conducting your business is almost as important as the product itself - make sure delivery is quick, returns are dealt with courteously, your staff greet customers with a smile and a cup of coffee. Surprise and delight your customers by going above and beyond the call of duty for them. Word of mouth is a powerful selling tool and this is exactly