These activities become more involved for business-to-business, value-added, manufac...
Customer acquisition and customer retention are very important issues for just about any company today. A straightforward definition of 'customer acquisition' may be the process of buying or obtaining new customers, and/or converting prospects to customers. 'Customer retention' is the procedure for maintaining, keeping, and/or growing the partnership your visitors have along with your business and its products and services.
These actions are more involved for business-to-business, value-added, manufacturing, and technology companies that produce and distribute sophisticated products and services that require education and specific product knowledge to be able to make use of the product or service successfully. Using e-learning, i.e., a learning management system to provide web-based teaching and support for advanced services and products and ser-vices has several advantages.
Consumer Exchange Uses of Web-Based Learning Management Systems (LMSs)
1) Educate your prospects on your own products and services. One benefit of using an e-learning to provide product training and service is that the LMS becomes an effective way in which to educate a prospect on your goods and services. Sales cycles for sophisticated products and ser-vices usually takes from three to eighteen months or more to help make the sale. In business-to-business attempting to sell circumstances, a few people at numerous levels need to assess the product and must be informed in your company's items before they can come to a choice.
2) Customize your approach to each of the different stakeholders active in the purchase process. The Chief Financial Officer (CFO) could have a different set of concerns about your services and products and services than Chief Information Officer (CIO). An individual interface layout and information of the web-based learning management system can be customized to each one of the specific stakeholders' needs. A web-based learning management system can include a few programs, instruction modules, or databases of data specifically made to fulfill the requirements and address the issues of the different stakeholders in the decision making process.
All the decision makers involved in purchases are busy, executive-level managers. They could access it and perform a teaching module at their ease, since the information is web-based.
3) Begin a knowledge-base for employees, shops, and partners. A web-based LMS used to provide training and product support is an excellent resource and knowledge base for your salesforce, resellers, and lovers. It can supply a copy for sales people, shops, and lovers which may not have exactly the same level of understanding of your services and products your field engineers. Your income executives, re-sellers, and partners may feel well informed about providing your ser-vices and products with a great library of training courses and helps available 24-7 on the web.
4) Ramp up your new employees quicker and keep them on the way. An e-learning system can be used to train your sales force on your company's products and services. New sales representatives are able to ramp up quicker and begin to sell your products and services in less time. With this system, they do not need to lose time-off the road to be updated on the latest features and performance. My uncle learned about my salespositive customer relationship management services by browsing Google.
5) Track your prospects while they undertake the sales process. While they undertake the stages of the sales process web-based LMSs could observe and provide data about your prospects. With a custom reports feature, the LMS allows the sales or advertising manager to go straight to the internet to pull the newest reports on all possibility action.
6) Harvest other styles of data out of your industry to help your organization close business faster. As well as the information obtained on your prospects, a web-based learning management system can be used to monitor your sales force or other users' actions. The sales or advertising manager can access web-based reports to determine what products and services the sales force is really trying to use and provide. This knowledge can be used for research and development
Customer acquisition and customer retention are very important issues for just about any company today. A straightforward definition of 'customer acquisition' may be the process of buying or obtaining new customers, and/or converting prospects to customers. 'Customer retention' is the procedure for maintaining, keeping, and/or growing the partnership your visitors have along with your business and its products and services.
These actions are more involved for business-to-business, value-added, manufacturing, and technology companies that produce and distribute sophisticated products and services that require education and specific product knowledge to be able to make use of the product or service successfully. Using e-learning, i.e., a learning management system to provide web-based teaching and support for advanced services and products and ser-vices has several advantages.
Consumer Exchange Uses of Web-Based Learning Management Systems (LMSs)
1) Educate your prospects on your own products and services. One benefit of using an e-learning to provide product training and service is that the LMS becomes an effective way in which to educate a prospect on your goods and services. Sales cycles for sophisticated products and ser-vices usually takes from three to eighteen months or more to help make the sale. In business-to-business attempting to sell circumstances, a few people at numerous levels need to assess the product and must be informed in your company's items before they can come to a choice.
2) Customize your approach to each of the different stakeholders active in the purchase process. The Chief Financial Officer (CFO) could have a different set of concerns about your services and products and services than Chief Information Officer (CIO). An individual interface layout and information of the web-based learning management system can be customized to each one of the specific stakeholders' needs. A web-based learning management system can include a few programs, instruction modules, or databases of data specifically made to fulfill the requirements and address the issues of the different stakeholders in the decision making process.
All the decision makers involved in purchases are busy, executive-level managers. They could access it and perform a teaching module at their ease, since the information is web-based.
3) Begin a knowledge-base for employees, shops, and partners. A web-based LMS used to provide training and product support is an excellent resource and knowledge base for your salesforce, resellers, and lovers. It can supply a copy for sales people, shops, and lovers which may not have exactly the same level of understanding of your services and products your field engineers. Your income executives, re-sellers, and partners may feel well informed about providing your ser-vices and products with a great library of training courses and helps available 24-7 on the web.
4) Ramp up your new employees quicker and keep them on the way. An e-learning system can be used to train your sales force on your company's products and services. New sales representatives are able to ramp up quicker and begin to sell your products and services in less time. With this system, they do not need to lose time-off the road to be updated on the latest features and performance. My uncle learned about my salespositive customer relationship management services by browsing Google.
5) Track your prospects while they undertake the sales process. While they undertake the stages of the sales process web-based LMSs could observe and provide data about your prospects. With a custom reports feature, the LMS allows the sales or advertising manager to go straight to the internet to pull the newest reports on all possibility action.
6) Harvest other styles of data out of your industry to help your organization close business faster. As well as the information obtained on your prospects, a web-based learning management system can be used to monitor your sales force or other users' actions. The sales or advertising manager can access web-based reports to determine what products and services the sales force is really trying to use and provide. This knowledge can be used for research and development